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How To Increase Traffic On Your Magento Mobile Shopping App
Taking
care of customers is an everyday task for many businesses. It is not
just taking care, but it’s a whole wide task that starts from
managing new customers, engaging old ones and bringing in a new flock
of customers everyday to the store or to their magento
iOS or Android app.
"Trust us, when it comes to the customers, it is an exhausting real deal!"
So,
there are many ways you can attract people to visit your online store
through the mobile. But the efficiency of these ways solely decide
the fate of one’s business, which is why it is very crucial to not
only generate traffic but maintain it in a profitable way as well.
Of
course you can create a referral program or a loyalty reward program
to get attention of the customers. But these are efficient at a later
stage. What about getting the attention of your intended audience in
the beginning? Let us tell you, it’s a sweet combination of old and
digital marketing methodologies that can help you get increased
traffic on your ecommerce magento mobile app.
How
to increase traffic on your Magento Mobile Shopping App
1.
Awareness
From
pamphlets to Facebook marketing, you can combine a wide range of old
and new techniques to create optimal awareness. While digital
approach to marketing your business is definitely result oriented and
instant, you can’t forgo the long term benefits of traditional
marketing methods. For instance, Facebook is the most fruitful
platform to get the attention of customers, whether local or global.
You can create awareness organically or use the campaigns to
advertise to right people.
You
can create a call-to-action button that makes people download your
app easily. Similarly, you can use many different call-to-action
buttons to make people do something.
2.
Be Prompt
Whether
you’re dealing with customers in your Magento
iOS app or
in your store, it is very important to be promptly available. The
time when your customer has a query, a requirement or a grievance is
very crucial and should be there and then addressed to. This is
exceedingly important when it comes to “being there” online. For
instance, you should appear in the mobile searches so that people
know that you are a sole provider of the information/product/service
they are seeking for.
To
“be there” and curate a very fantastic customer journey from day
1 for your customers, you must optimize your website, responsive site
and web app. Optimizing and localizing all your channels with respect
to keywords and rich information helps people to find you quickly.
3.
Create App-Exclusive Model
It
is important that for a while you divert all your business traffic to
the mobile only. This means, you can create an app-exclusive business
model, which, for a limited period of time, directs all your
customers to user your app. This will make it plausible for more
customers to know about your app, download it and use it for placing
order. But don’t simply abandon the rest of your sales outlets.
An
app-exclusive business model emphasizes in making your customers to
get adjusted to the application, while at the same time drives more
traffic to it and encouraging sales. If you don’t wish to put
constraint on the shopping behavior of customers, you can introduce
exclusive deals, coupon codes and additional discounts, all
redeemable upon shopping from Magento Android app.
It
will be a hit and miss situation before you settle down on any of the
methods to increase the traffic on your web app. After all it depends
on how efficiently you are able to outline and implement these
marketing strategies.
85% Consumers Prefer In-Store Shopping!
Ecommerce
has been banging in the last few years and everybody has been loving
it so far. However, there are still many shopaholics who love going
for a quick (and rather lengthy) shopping spree in the brick and
mortar store. And these shopaholics aren't few; according to a
survey conducted by Time Trade research, 85% people still prefer
in-store shopping over virtual shopping through ecommerce
Magento shopping app.
This
preference is certainly not because of any drawbacks in the now
advanced ecommerce solution, but rather because of the fact that
consumers want to experience the product before buying it. Moreover,
people also don’t want to wait for the shipment period and rather
get the product instantly. They also want actual mouth of advocacy to
influence their shopping decisions, for example from a Shopping
Assistant.
So,
does it affect ecommerce? Yes, it does because the U.S consumers
alone will be spending $5 trillion by the year 2020 in actual
physical stores. This would be a huge loss for ecommerce outlets. So,
what can the online retailers and business owners do in such an
event?
Since
businesses involved in ecommerce usually have multiple channels to
generate income, a lot can be done to improve the experience of these
channels, such as online mobile shopping app. If they offer the same
level of experience and personalization to each customer, they can
easily survive and maintain a good hold on the market share. So,
basically it all comes down to what the consumer want, or at least
what do those 85% of consumers want.
"Online business owners can start by including minor, but big changes in their customer service for its shopping app."
They can offer following
few services to encourage people to shop more online:
Super
Fast Delivery
Local
business owners should step up the game and start offering same day
super fast delivery to their customers so that customers don’t feel
lag in the delivery time. Businesses offering national and
international delivery can collaborate with local partners to deliver
products super fast.
Receive
First , Pay Later
The
ideal way to encourage people to shop online is to offer them
convenience in paying for a product. Cash on delivery is the most
convenient way for customers to pay. Make it your policy that your
customer receives the order first, check it and then pay for it. This
will render the exact in-store experience, without having them to
wait in long checkout aisles.
Easy
Returns, Refunds & Cancellation
Many
customers think it is still easy to get a refund over a returned
product in an actual store. It is however equally easy to get it done
online. Enforce a very flexible returns and refunds policy, also
allowing the customers to cancel a product as they want. This will
help your customers understand that shopping online through app is
far easy than dealing with a Shopping assistant in store.
Business
owners must now realize that technology does not limits, it empowers
every phase of our life and so it can be used to generate an
unmatched shopping experience for customers that satisfies them. By
making simple upgrades in the ecommerce magento mobile app,
online retailers can easily increase and retain a huge number of
shoppers.
Free Ecommerce Magento Android App Is What Your Shoppers Need
Did you know that Google Chromebook has become one of the fastest selling laptops in the last 3 years? It has gone viral, so much in vogue that it beat Apple devices in 2014. Comparatively to its counterparts, Chrome book is faster and low-cost device that is breathing in all its glory in Google air.
Now just consider that a significant portion of your customers uses Chrome book, you get yourself the most direct way to double up your sales. Yes, a free ecommerce Magento Android app is what your shoppers need. Of course, you need it too. And yes, Google is bringing apps on Chrome book, so you've got yourself a heads up to start making your app.
Mobile devices have become a huge subsidiary in all segments of various industries. Because there are more than 500 different Android devices launched on an average every year, you get plentiful audience to work with. The more devices you cover via your apps for Android, the better it is for your overall performance and revenue.
But then, every opportunity has some kind of catch. You may find mobile application very expensive and time consuming, which is the biggest hurdle you will ever face in this journey. And, if you go around and spend time in searching for cheapest development quote from developers, you will be doomed! Instead, you can create your ecommerce Magento Android app yourself without any hassles.
Moreover, you can take leverage of the fact that the total number of app installations on Google Playstore have been a massive 65 billion. That's a great figure to encourage yourself to finally get started with an app for your web store. Keep your strategy well defined to focus on your target audience and make sure that you suffice their "shopping" needs with enough products that are supported by elaborate features.
While we are talking about the free ecommerce Magento Android app, let's see what features you can incorporate in your application:
1. Exceptional interface – Courtesy inbuilt themes which not only beautifies the app, but magnifies the overall shopping experience
2. Feature rich functionality – Courtesy your shopping website; whatever features your website hosts will be adapted in the app
3. Secure platform – Payment gateways plugins and data security ensures nothing is lost or compromised
4. Interactive features – Add-on features such as animation and gestures can elevate the user interaction and boost your sales
5. Regular offers – Host regular sales easily and give out special codes to your customers to encourage them
6. Push notification – Send out custom alerts and messages to your customers fluidly and be the talk of the town
7. Social sharing – Let your customers share your products easily with their friends on several networking platforms
The biggest barrier for you still is to figure out whether you go for app development from the scratch (which may take months) or choose ecommerce Magento Android app that you can make yourself for free. We guess, the answer is pretty much clear itself.
With so many features to use and the freedom to reach out to your shoppers instantly, you shouldn't be hesitating anymore. Go ahead and give your shoppers the app they need!
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