Ecommerce
has been banging in the last few years and everybody has been loving
it so far. However, there are still many shopaholics who love going
for a quick (and rather lengthy) shopping spree in the brick and
mortar store. And these shopaholics aren't few; according to a
survey conducted by Time Trade research, 85% people still prefer
in-store shopping over virtual shopping through ecommerce
Magento shopping app.
This
preference is certainly not because of any drawbacks in the now
advanced ecommerce solution, but rather because of the fact that
consumers want to experience the product before buying it. Moreover,
people also don’t want to wait for the shipment period and rather
get the product instantly. They also want actual mouth of advocacy to
influence their shopping decisions, for example from a Shopping
Assistant.
So,
does it affect ecommerce? Yes, it does because the U.S consumers
alone will be spending $5 trillion by the year 2020 in actual
physical stores. This would be a huge loss for ecommerce outlets. So,
what can the online retailers and business owners do in such an
event?
Since
businesses involved in ecommerce usually have multiple channels to
generate income, a lot can be done to improve the experience of these
channels, such as online mobile shopping app. If they offer the same
level of experience and personalization to each customer, they can
easily survive and maintain a good hold on the market share. So,
basically it all comes down to what the consumer want, or at least
what do those 85% of consumers want.
"Online business owners can start by including minor, but big changes in their customer service for its shopping app."
They can offer following
few services to encourage people to shop more online:
Super
Fast Delivery
Local
business owners should step up the game and start offering same day
super fast delivery to their customers so that customers don’t feel
lag in the delivery time. Businesses offering national and
international delivery can collaborate with local partners to deliver
products super fast.
Receive
First , Pay Later
The
ideal way to encourage people to shop online is to offer them
convenience in paying for a product. Cash on delivery is the most
convenient way for customers to pay. Make it your policy that your
customer receives the order first, check it and then pay for it. This
will render the exact in-store experience, without having them to
wait in long checkout aisles.
Easy
Returns, Refunds & Cancellation
Many
customers think it is still easy to get a refund over a returned
product in an actual store. It is however equally easy to get it done
online. Enforce a very flexible returns and refunds policy, also
allowing the customers to cancel a product as they want. This will
help your customers understand that shopping online through app is
far easy than dealing with a Shopping assistant in store.
Business
owners must now realize that technology does not limits, it empowers
every phase of our life and so it can be used to generate an
unmatched shopping experience for customers that satisfies them. By
making simple upgrades in the ecommerce magento mobile app,
online retailers can easily increase and retain a huge number of
shoppers.
