Taking
care of customers is an everyday task for many businesses. It is not
just taking care, but it’s a whole wide task that starts from
managing new customers, engaging old ones and bringing in a new flock
of customers everyday to the store or to their magento
iOS or Android app.
"Trust us, when it comes to the customers, it is an exhausting real deal!"
So,
there are many ways you can attract people to visit your online store
through the mobile. But the efficiency of these ways solely decide
the fate of one’s business, which is why it is very crucial to not
only generate traffic but maintain it in a profitable way as well.
Of
course you can create a referral program or a loyalty reward program
to get attention of the customers. But these are efficient at a later
stage. What about getting the attention of your intended audience in
the beginning? Let us tell you, it’s a sweet combination of old and
digital marketing methodologies that can help you get increased
traffic on your ecommerce magento mobile app.
How
to increase traffic on your Magento Mobile Shopping App
1.
Awareness
From
pamphlets to Facebook marketing, you can combine a wide range of old
and new techniques to create optimal awareness. While digital
approach to marketing your business is definitely result oriented and
instant, you can’t forgo the long term benefits of traditional
marketing methods. For instance, Facebook is the most fruitful
platform to get the attention of customers, whether local or global.
You can create awareness organically or use the campaigns to
advertise to right people.
You
can create a call-to-action button that makes people download your
app easily. Similarly, you can use many different call-to-action
buttons to make people do something.
2.
Be Prompt
Whether
you’re dealing with customers in your Magento
iOS app or
in your store, it is very important to be promptly available. The
time when your customer has a query, a requirement or a grievance is
very crucial and should be there and then addressed to. This is
exceedingly important when it comes to “being there” online. For
instance, you should appear in the mobile searches so that people
know that you are a sole provider of the information/product/service
they are seeking for.
To
“be there” and curate a very fantastic customer journey from day
1 for your customers, you must optimize your website, responsive site
and web app. Optimizing and localizing all your channels with respect
to keywords and rich information helps people to find you quickly.
3.
Create App-Exclusive Model
It
is important that for a while you divert all your business traffic to
the mobile only. This means, you can create an app-exclusive business
model, which, for a limited period of time, directs all your
customers to user your app. This will make it plausible for more
customers to know about your app, download it and use it for placing
order. But don’t simply abandon the rest of your sales outlets.
An
app-exclusive business model emphasizes in making your customers to
get adjusted to the application, while at the same time drives more
traffic to it and encouraging sales. If you don’t wish to put
constraint on the shopping behavior of customers, you can introduce
exclusive deals, coupon codes and additional discounts, all
redeemable upon shopping from Magento Android app.
It
will be a hit and miss situation before you settle down on any of the
methods to increase the traffic on your web app. After all it depends
on how efficiently you are able to outline and implement these
marketing strategies.
